Is the post pandemic landscape for health and fitness actually that different than it was before or is it business as usual? In this session, we will review the current impact of in-person, online and hybrid fitness, and the contribution of secondary spend on overall lifetime value.
By the end of this session attendees will be able to:
- Recognise the potential size of the health and fitness market
- Identify the value in retaining and recycling previous members
- Describe the characteristics of your most valuable members
- List the metrics that matter and to monitor daily, weekly monthly
