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Wednesday, September 28 • 16:30 - 17:15
Decisions Today That Determine Profit Tomorrow

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Is the post pandemic landscape for health and fitness actually that different than it was before or is it business as usual? In this session, we will review the current impact of in-person, online and hybrid fitness, and the contribution of secondary spend on overall lifetime value.

By the end of this session attendees will be able to:
  • Recognise the potential size of the health and fitness market
  • Identify the value in retaining and recycling previous members
  • Describe the characteristics of your most valuable members
  • List the metrics that matter and to monitor daily, weekly monthly

Speakers
avatar for Dr. Paul Bedford

Dr. Paul Bedford

Owner, Retention Guru Ltd
Paul has been working in the fitness industry for more than three decades.Paul currently divides his time between conducting research in the area of retention, attrition and customer loyalty and coaching businesses in practical approaches to improve all areas of the customer experience... Read More →


Wednesday September 28, 2022 16:30 - 17:15 WEST
Global Room